Table of Contents
Over the last couple of years, the real estate sector has become a very competitive and hasty playing field. You can pin this situation on a wide variety of reasons ranging from the post-pandemic boom to greater market diversification, economic migrations, and growing demand for quality housing and infrastructure.
Be that as it may, the global real estate market currently marks a very healthy 5% annual growth and according to relevant indicators it will maintain this pace all the way to 2032.
That leaves plenty of opportunity for ambitious real estate businesses capable of keeping competitors at bay to tap into this tidal wave, use the latest industry and tech trends, and bring their operations to a completely new level.
Let us see if we can help you along the way with these couple of simple strategies.
Put more effort into your CE and CRM strategies
When you are dealing with heavy competition, a positive customer experience is absolutely critical. Well, according to data published by NAR, 73% of sellers they had positive collaboration with again. Fortunately, you have plenty of CE and CRM tools at your disposal, as well as ways to keep your Salesforce data backed up and safe. These small extra efforts, and willingness to go out of the way to keep the clients satisfied, will open up doors to much stronger repeat business, referrals, and even access to some hidden real estate gems. You can’t purchase or artificially summon up these perks.
Commit to lead generation long-term
Or, in other words, commit to one lead generation strategy, give it enough time to bear results, and then pivot if you need to make adjustments. This is the area where new real estate players make their biggest mistakes trying to try out every new thing, new tool, or medium until something sticks the landing. You, on the other hand, should base your efforts on thorough research, clear goals, and measurable strategies. Also, establish some sort of routine like prospecting your sphere once a week or farming a neighborhood once a month. This steady approach will fend off all the temporary obstacles.
Redefine your market narratives
Pitching the same old locations to the same old groups of people can only lead you to a bloodbath. What you should do instead is to try out new angles and change the narrative to fit your goals. Just take a look at the available Mesa AZ apartments. This is not one of the most sought-after locations. But, fitting it into a growing vacation rental market will completely change its appeal. Also, Arkansas is well-known for its low cost of living, great food, and friendly people. It sounds like a dream come true for telecommuters, nomads, and freelancers. You are leading the conversation, use this to your advantage.
Ramp up your online visibility
In this day and age, commerce, research, outreach, and sales are enveloped almost entirely in an online environment. In such a dense landscape, your brand must stand as a giant light beacon naturally standing out from the environment. You can start building up this exposure by hiring a professional SEO services agency to put your company up the SERP ladder. Furthermore, put more resources into developing a quality content strategy. This way, you will transform your brand into a source of knowledge and make yourself familiar to the people who are still not actively considering making a purchase.
Offer flexible viewing options
This is the point where you can use all the latest-gen technological resources, and they are indeed massive. The key is to use as many of them and make the inspection and viewing of properties as simple, convenient, and enjoyable as possible. So, hire professional photographers, provide as much information as possible, and keep your listings updated. Still, the best way to stand out from the crowd is to leverage the power of VR and AR and offer the end users the option of virtual tours. Not only do the clients spend less time on research, but you also add a certain FOMO flavor to the whole affair.
Create a friendly and supportive vibe
Of course, focusing too heavily on online virtual resources will make clients’ research simpler and cheaper but it will also create a sense of artificial isolation. Well, you need to do everything in your power to build up a supportive community and add some human touch to these online interactions. You can do that with traditional resources like private Facebook groups, video chats, quality fun content, and even some sort of gamification. Calls to action, reward programs, 24/7 support, and regular social media updates will make your brand feel live, supportive, friendly, and enjoyable to interact with.
Build strategic partnership
Last but not least, climbing to the top of the market will be much easier if you are not climbing alone. So, instead of making it all about fighting your way up, try to create a supportive network and elevate the entire community. Start by joining the local Realtor associations, Chamber of Commerce, online communities, and Founders Club, and try to make a couple of friends along the way. Once you have your list of trusted acquaintances, you can consider joint ventures, shared bidding strategies, joining marketing resources, etc. As time goes by, you can push these collaborations to a more serious level.
Well, we hope these couple of ideas gave you a better idea about the strategies you can use to put your real estate agency on more solid ground and use these foundations to build up success in years to come. Of course, this is only the tip of the iceberg and you are free to add whatever you see fit to the mix. But, you need to have some sort of direction, and following the tips we gave you will definitely keep you moving forward until you figure out your game.
